El Comportamiento de mercado y el nivel de Competitividad del restaurante La Posada del Flaco ubicado en la feria de autos, sector Picaihua, cantón Ambato.

Abstract

“La Posada del Flaco” is a family restaurant that it was born with the goal of giving the community Ecuadorian typical food properly prepared. The main objective at which the food service of the restaurant is based, it is the quality and hygiene in the preparation of food. This enterprise has got a series of problems with their clients’ faithfulness, due to its location is sited in the “Feria de autos de Picaihua”, this is the reason why there are lots of informal sellers and they offer a huge variety of dishes. For what it’s been said before, this research it was based to do a study of the market behavior and the level of competitiveness, with the purpose of creating a typical food feasibility project; with this tool there will be more faithfulness to have a competitive advantage in the market. The data obtained in the field research (survey) showed that the appropriate availability of information of the market behavior it will increase the level of competitiveness of the restaurant “La Posada del Flaco”; as the enterprise lacks of a feasibility project that allows to determine if typical food will accomplish a positive impact in the market behavior in that restaurant. The research was focused on the elaboration of a typical food Feasibility Project to improve the Competitiveness Level and its impact in the Market Behavior of the Restaurant “La Posada del Flaco” located in the Car Fair, Piacihua, Ambato.