Trade marketing y el nivel de Satisfacción de los clientes de las Cadenas Agro Productivas de la provincia de Tungurahua.

Abstract

The Chains Agro Productive of Tungurahua, is dedicated to the production and marketing of agriculture products such as: Variety of potatoes, Castilla’s blackberry, Uvilla, Cuy and Dairy. This research aims to implement certain strategies Trade Marketing will be the same as feasible to raise the level of customer satisfaction of the The Chains Agro Productive of Tungurahua. The data obtained in the research applied to POS clients of the Chains Agro Productive of Tungurahua, indicate that it is important to implement the Trade Marketing strategies to achieve better standards of satisfaction. Consequently the proposal resulting from the research applied to the company, the same that emerged to identify solutions and take corrective action on problems encountered; by this analysis we conclude that we must implement Trade Marketing Strategies, where each strategy will be developed applying it according to what is necessary to then be evaluated.