Campaña publicitaria como apoyo en la disminución de accidentes de tránsito en motociclistas de la ciudad de Ambato

Abstract

Road traffic accidents are one of the leading harmful causes to society, meaning motorcycle drivers are at continuous risk. According to the research carried out, it was found that road safety is one of the mechanisms mainly used by society to reduce traffic accidents. For this reason, this project aimed was to raise awareness among motorcyclists about the importance of good road safety, safety equipment, emergency actions, and others. This in order to that the traffic accidents in motorcyclists do not be seen as part of a natural issue within society but as a problem that needs to be stopped in time, which will allow new generations of motorcyclists have a better society, more empathetic and respectful. This campaign seeks to remind society of the importance of a person, whether driver, passenger or pedestrian and treat the issue of road safety as part of the values of each person. Therefore, a strategic plan was implemented and developed to achieve the goal. Where within the social campaign were generated, strategies based on the target audience (motorcyclists from the city of Ambato) which will be disseminated through social media and serve as a measure of attack on the problem.