Estrategias comunicacionales para la difusión de información sobre los servicios comunitarios de salud en la ciudad de Ambato

Abstract

Mis information about some health service is usually normal, since we cannot be 100% aware of these in case we need them, information about public or private health services is updated at all times and goes unnoticed in the media, basic broadcasting such as Tv, radio, the newspaper, among others, but also in more current media such as the internet or physical advertising, this in turn generates great confudion and ignorance that can cause a high rate of disease and mortality in a large percentage. The affectation on said ignorance is detrimental to all types of people from children, to older adults, disable, mentally ill, etc., and to this is added those who have the ability to inform themselves through the most up-to date technology such as mobile devices or tablets that Despite going through social networks or seeing information on offcial sites, mosto f it is ot found or when it is obtained it is already out of date. That is why a graphic strategy was used through a more used means of communication to transmit this information from health setvices specifically and thus be able to ent the existing defibrination that takes place in the city of Ambato.