Análisis ortotipográfico de la rotulación exterior de la ciudad de Ambato

Abstract

The purpose of this research project is to develop an orthotypographic manual to help the proper management of the visual elements of the advertising arts in the city of Ambato, especially in the signs of Cevallos Avenue, and serve as a way to educate business owners that behind a design there is a previous study, to achieve their objectives and needs, since currently there is an inadequate management that does not transmit a clear message to the users, losing interest easily. It is also suggested that the Municipality consider this study to reformulate the municipal ordinance of visual media in the future in order to improve the visibility of the signs in a more aesthetic way and to meet the needs of business owners, as well as evaluated by a graphic designer for approval.