Elaboración de un estudio de factibilidad para la creación de una microempresa productora de té de hojas de guanábana (Annona muricata) y su comercialización en la ciudad de Santo Domingo

Abstract

The production of tea and infusions in Ecuador is an oligopolized market due to the fact that not many companies decide to invest in the transformation and elaboration of this aromatic drink, originating the importation of other teas. As for the natural wealth in Ecuador, this is vast and poorly exploited, due to the fact that there is no adequate investigation of the novel plants that exist and that provide health benefits to those who consume them, a fact for which the flavors of tea of traditional herbs prevail on the market. This project includes the study for the development of a new product: infusion based on soursop leaves. From an investigation of the leaves of the soursop plant, the market study of the competition and the determination of the target population, qualitative and quantitative investigations to collect valuable information for the product, as well as an organizational structure that indicates in detail the constitution of the company together with the functions and duties of the personnel in charge. It also presents a technical study that establishes the distribution of the plant, its geographical location, the manufacturing technology of the infusion and the physicochemical parameters of the raw material. Finally, a financial study was carried out where the costs of raw material, machinery and equipment required were determined, obtaining as a result a total investment of USD 59.115,29, a NPV of USD 4.748,92 and an IRR of 22.33 percent, indicating that the business is feasible to implement.