Estrategias de comercio electrónico para la reactivación comercial del sector gastronómico del cantón Rumiñahui

Abstract

Since the beginning of the internet, the way of communication and interaction between people progressively adapted to the different media that were being used more and more frequently. This research will present the development of e-commerce strategies that culminated in the development of a mobile application that will serve as a means of communication and online sales for small gastronomic establishments in the Rumiñahui canton. For this, the qualitative and quantitative methodologies together with the use of Design Sprint helped us to obtain the situational information and technical theories for a correct design of the final proposal.