Estudio de factibilidad para la implementación de una microcervecería de cerveza artesanal tipo Weiβbier- Paulaner, en el cantón Ambato en la provincia de Tungurahua

Abstract

The objective of this study was to evaluate the feasibility for the implementation of a microbrewery of craft beer, in the Ambato canton of the province of Tungurahua, for which a market, technical, administrative, and economic-financial study was carried out. For the market study, a survey was carried out to determine if the consumer is willing to purchase a cloudy, blonde craft beer with a medium-high degree of alcohol of 8.4 degrees of alcohol to determine the acceptance percentage of the product. Through the technical study, the location, distribution of the plant, production capacity, raw material and equipment for production were determined. With the administrative study, the strategic formulation, organization chart and job description were carried out. The name of the company as a brand is called GUAYTAMBTA, with its slogan the taste of flowers and fruits. And with the economic-financial analysis, a net present value (NPV) of 13,105.00 dollars was obtained, with an internal rate of return (IRR) with a percentage of 49.21, a cost-benefit ratio (B / C) of 1, 17, a Break-even point (PE) corresponds to 53,914.50 dollars and a time of three years and six months for the recovery of the investment that shows the profitability and viability of the project.