El packaging y la comercialización de licor artesanal en la ciudad de Baños

Abstract

Packaging is not just a container or the protector of a product, rather, it is the one whose mission is to transmit to the consumer an implicit message that is captured by design in such a way that it becomes a brand benchmark, that is unique among several of its kind, with this differentiating quality, it must persuade so that it is the best purchase option, therefore it must reflect all the attributes of the product that is in its structure. Therefore, the packaging must be carefully studied as well as the product that will be marketed through it, in this way the correct message will be transmitted, they will be persuaded to acquire it and the greater the number of sales, the greater the economic return perceived by those who produce it, achieving a better lifestyle.