Plan estratégico de negocio y análisis de factibilidad para la creación de la empresa INDAPAC, en la ciudad de Ambato

Abstract

This project intends to design a business plan and feasibility analysis for the creation of INDAPAC, in the city of Ambato. Which is dedicated to the production of oatmeal cookies with quinoa and fruit. With the purpose of offering the consumer healthier and more nutritious foods. For the development of this study, a corporate structure was designed according to the needs of the company in its initial phase and its 5-year projection. In addition, the potential customer was determined through the market study. Proposing marketing mix strategies, in order to keep the company within the niche market. A financial study was also carried out to determine the viability of the project. For the second part of the investigation, based on the data proposed by the design business plan the map of the supply chain. Like the socioeconomic dimensions of the value chain of the company. Thus determining the productive capacity and physical distribution of the company. In this way it was determined that the INDAPAC company is profitable due to a VAN presentation of 15,532.33 dollars, IRR of 30.36 percent and a PRI of 2.13 years. Thus justifying the feasibility of the project, and guaranteeing the usefulness of the investment. Therefore it is recommended to manage resources financed by public or private entities for the execution of the project.