El consumo de la literatura de autoayuda como mecanismo de control y referencialidad en los estudiantes de la Universidad Técnica de Ambato

Abstract

Self-help literature has become a success in the contemporary publishing field, due to the large number of people who use these works as a guide or manual to achieve success in the workplace, personal and emotional, this, because its content, presents similarity with the events of everyday life. Based on this thesis, it has been determined that self-help literature has become, in a certain way, a modeling discourse of behavior destined to facilitate human life, however, in spite of the importance of its study, in Ecuador, there exists a minority percentage of research on this subject. For research on the consumption of self-help literature as a mechanism of control and referentiality in the different spaces of the Technical University of Ambato, we have taken as starting point the career of Educational Psychology, to observe the behavior of students and the influence of this literature both in his personal development and in his future profession. It is important to recognize that this study will contribute to development from the field of psychology and communication.