El periodismo interpretativo y la percepción de las audiencias, respecto a la gestión de futbol ecuatoriano a traves de la radio deportiva de Ambato

Abstract

The present study seeks to analyze "The interpretive journalism and the perception of the audiences regarding the management of Ecuadorian soccer, through the sports radio of Ambato", through the detail of the lack of radio programming that analyzes the contents of the events of the sport king in the country and the city through a critical - propositive reflection that is in the mind and feel of the listener to be a positive contribution of social sports knowledge. the listener to demonstrate a set of ideas based on what he hears and that has critical value and weight. The question arises of whether the way of doing journalism affects the perception of audiences, this arises from the investigation to know the power of the media, specifically the radials that are the strongest information channel in the city of Ambato. The specialization of those who work in different media is eminent to offer enriching programming in every sense. We must create an interested society capable of emitting criteria based on a current logical reflection. This clearly draws attention because society demands a change aimed at receiving quality content, although it is true that the masses trust the opinion of journalists, but these in turn and not in all cases share criteria or information to the chance with comments without common sense and sometimes biased what affects the audiences that need listening to varied topics with deep sense and construction of ideas before and after sporting events, that is, analyze the perspectives that leave this or that decision within an institution sport of which we are all adept. The sports radio program of the city has become monotonous or mechanical, which makes the listener a passive entity that listens to what is not what intellectually enriches it, that is, it is informed, but it does not understand what it received. . Several radial sports programs do not handle an order or structured design, which causes interruptions, mistakes that are compensated with jocular or burlesque patches of the situation that occurs. People get used to it and take it as part of something normal, but in reality a problem arises, is that the media is educating a society based on disorder without a place to reflect on what actually happens. The demands of development of communications force the media to adhere to it and to highlight is the inclusion of audiences in the participation of sports programs to comment on a certain event of which you feel identified or part. The drawback is that although it is true there is participation but it is not appropriate and not through the correct means. For the same lack of interpretation and issuing of messages by journalists is that the reception and subsequent action of the listener is that the response is unsuccessful and the criteria issued are incorrect and sometimes misguided and directed to insult or unfounded hatred. The correct thing would be for