Creación de una tienda virtual para la comercialización de marroquinería ecuatoriana de la Provincia de Tungurahua

Abstract

The leather goods is one of the most important elements made with leather inside the country, mainly within the province, that rescue the identity of our country due to its quality and design are very requested by the consumers who attend the places in Where they are marketed, so to increase their recognition it is essential to implement innovative marketing forms. Therefore, the present project of entrepreneurship gathers information about the current situation of the sector, with the purpose of offering a new form of marketing that increases the sales, income and recognition of the articles as well as of its Producers. The development of the entrepreneurship is based on four fundamental studies: the market study allows to know offer, demand and prices, technical study proposes the strategic place for the location as well as the correct process for the fulfilment of the service, in The organizational study is known the organic and functional structure of the enterprise and those who make up their hierarchical levels their main functions and finally the financial study that indicates the economic situation to determine the viability of execution. On the basis of this it is proposed to carry out the project of entrepreneurship by means of the creation of a virtual shop for the commercialization of Ecuadorian leather goods elaborated in the province of Tungurahua with the purpose of covering the dissatisfied market and evaluating its Profitability through financial indicators that demonstrate the feasibility of creating the project.