El feedback como herramienta para mejorar el desempeño laboral en el sector comercial de plásticos de la provincia de Tungurahua

Abstract

The company PLASTIK has been dedicated to the commercialization of plastic and disposable articles, during 15 years, time in which it has managed to consolidate itself in the provincial market, at the moment it wants to expand at national level, in such a way it is necessary to incorporate administrative tools for the business management focused on the management of the most valuable resource of the organization Human Talent, in this way will be able to compete on a national scale. This is how this research project seeks to establish how the use of feedback can be used in organizations with the purpose of improving work performance, without neglecting that this element is important in the structure of a system and requires administrative management under the systemic approach for an adequate application in the development and fulfillment of the purposes pursued by all commercial entities. The most relevant results are identified in relation to employees who are unaware of the use of administrative strategies such as feedback and its effect on job performance, because workers do not receive permanent training in the use of administrative management models for the increase of productivity in organizations. For this reason, the proposal is aimed at suggesting the implementation of feedback as a strategy to improve the work performance of companies belonging to the commercial sector of plastics, getting the company to compete nationally and generate more resources.