Modelo de plan de negocios para la empresa comunitaria de lácteos Chibulac del Fondo de Páramos Tungurahua

Abstract

The community dairy company "Chibulac" is constituted as a benchmark of the indigenous sector of the Chibuleo people, currently it is a collection center that provides large companies in the country such as Parmalat, Tony, and Ordeño for 5 years, during which time has experienced declines in low seasons due to overproduction of milk, having a dependence on the companies and subject to their purchasing policies, so it is essential to take actions of production and transformation of raw material to finished product. For this reason, the present project of entrepreneurship is focused in realizing the stages of the investigation of market, being found mainly that exists the potential demand unsatisfied for the yogurt of 250 ml, since the tastes and preferences of the consumers center in this product, in order to introduce products made with values of the area. According to the field research applied in the market, it shows that the project has profitability if we cover 20% of the total unmet demand, which implies that we must visit around 420 stores that can potentially buy the product with a different taste than those that exist in the market. So, the proposal is the development of a business plan model for community businesses focused on the production and marketing chain, with strategies to achieve medium-term planning, thus increasing economic income so that the project is self-sustaining. same.