Comercialización de artículos decorativos elaborados manualmente a través de marketing digital

Abstract

With the emergence of the web, the birth of countless digital strategies has been evident, evolution has connoted in major changes that have been interfering in the organizational and operational processes of large industries, and currently small businesses such as "Lorel" does not underestimate its use, instead it bets and gets involved in the online world. For this reason, the venture was carried out to analyze the feasibility of marketing decorative items that are hand-made through digital marketing, using as a means the creation of an online store, website and social networking pages with the purpose to increase the traffic of people, achieve a reach and interaction of Internet users, increase sales volume and at the same time impact with a positioning of the brand that leads to loyalty. The respective studies were carried out that allowed us to know the perception of a potential client towards the product through a survey applied to 384 people, as well as the main economic indicators that showed positive data when applying the digital marketing strategies evidencing scenarios with higher figures that exceeded the expectations of the company. make it a viable, feasible and profitable venture. With the creation of the online store and the proper use of social networks, the reach of potential customers and the performance of each one show significant statistics for decision-making that are fundamental for the growth of the company "Lorel".