Las nuevas tecnologías de la Comunicación institucional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial Rural de Totoras, Cantón Ambato, Provincia de Tungurahua

Abstract

Institutional communication and corporate image are elements that allow the organization to achieve positioning and maintain a good reputation with internal and external audiences, through the management of institutional information to generate trust and transmit credibility, prestige and quality with the use of tools technologies to obtain, receive, transmit and disseminate information faster and appropriate. The present work was carried out under the interpretive paradigm to deepen the knowledge and understanding of the reason why of a reality. Moreover, through the socio - critical paradigm that will encourage participation and transformation, with the contribution of ideas to the object of study, through a process of construction and successive construction of theory and practice. It has been said that "The new technologies of institutional communication and the corporate image of the Autonomous Decentralized Parochial Rural Government of Totoras, Ambato canton, Tungurahua province", were not handled in an appropriate manner, for which surveys were applied to the internal public and external and interviews, which allows to verify the hypothesis and the work of the company. Based on the results achieved, a communication plan based on the use of new communication technologies was proposed, where the institution is the main producer of the information that will be issued, with responsible and appropriate communication management institutional and corporate image.