La ilustración como técnica de comunicación en el fortalecimiento de la cultura popular en niños de sexto año de educación básica de la ciudad de Ambato

Abstract

This research aims to let know various aspects of popular culture, focused on the strengthen of knowledge in the children of the sixth year of basic education in the Ambato city, this topic is feasible since its importance of enrichment and understanding of children about culture, cultural identity through illustration. Knowing the problems related to the lack of information on culture, it is therefore proposed as a solution, the creation of printed material with contents that allow to instruct on the subject in a balanced way linking illustrations and texts as media, as communication as a technique for the development of this research.

Once established and applied the methodology for the collection of information, the segments of interest were sought to determine the need to obtain knowledge about culture and identity through a printed medium developed with a style of illustration that is impact And recognizable for children, in order to be able to assimilate the information in a clear way, and to comply with the objectives of the project, in addition to the information is concise and interactive, by means of the handling of pop up within the layout, such So that the information arrives and stays in the users.

Thus, through an illustrated story, creation of scenarios and characters, seeks to reinforce their knowledge in the different areas of popular culture, as a medium of interest that involves parents and teachers in the decision to acquire this information material, for the Learning of children

Nowadays, children have a lot of learning of the world, and it is feasible to strengthen own topics from Ecuador. That is why it seeks to communicate the different branches of popular culture and that they contribute in an enriching and important knowledge for their life, for the formation of cultural identity and recognition of Ecuadorian values.