La gestión administrativa y la estrategia financiera para la asociación de calzado “CALTU” de la provincia de Tungurahua

Abstract

The growing globalized market has generated multiple changes, so it is important to establish an integral administrative management, in which each of its components is complemented to promote an organizational synergy, the same that leads to the revitalization of resources, particularly in CALTU, the Organizational dynamisation is vital, with the purpose of allowing members to access new business opportunities from the associative approach, so that they can access better coverage in the market, so that in the methodology of the research, specifically in the field research, it was determined that it is important to generate a directional change to the association, so that the administrative management through the formulation of an organizational correlation will establish a directing system which promotes an integral direction in the base of institutional organizational development efficient for the attention of partner, which through effective internal processes can generate competitiveness, while the financial strategy allowed to delineate the use of indicators for efficient decision making, also structured a budget aimed at generating greater liquidity to meet internal requirements and then achieve a high organizational development, therefore the importance of establishing an efficient administrative management will promote integration and coordination, so as to project an image of organizational efficiency for the benefit of the local productive sector and then promote a synergy that allows joint work to that the footwear sector can be revitalized and, therefore, business efficiency is projected.