Responsabilidad social empresarial en el sector de calzado de la provincia de Tungurahua

Abstract

The footwear sector is one of the most significant manufacturing industries for Ecuador, it contributes to the development of the productive matrix. The province of Tungurahua is the largest exponent of production and marketing of footwear, highlighting the strength and durability in each of its products. For companies, Corporate Social Responsibility (CSR) is one of the most sought-after goals, involving company-society participation, in order to fulfill economic, ethical, legal and philanthropic responsibilities as a vector of sustainable development, Balance the resources of companies in social, environmental and economic aspects. The results of the research project, pointed out the footwear companies of the province of Tungurahua, do not have a high participation with the interest groups, reason for which there is no control in the management of their social activities. The proposed CSR model integrates the semantic dimensions and oppositions of Corporate Social Responsibility, which are justified by management models studied in depth. The construction of a model of Corporate Social Responsibility, is substantial to achieve sustainable development, enriches the continuous work of footwear companies with different stakeholders, justifying their participatory and voluntary work for the benefit of others. For this purpose, two instruments were used to collect information with a survey technique for companies, and for consumers themselves, which were validated via experts, a sample was taken 331 for companies and 384 for consumers.