Perfil del consumidor turístico de la Zona3

Abstract

Ecuador is divided into seven zones of which zone 3 is considered as a main axis of attraction for tourism, Zone 3 (Cotopaxi, Chimborazo and Pastaza) located in the second most visited area among tourist destinations, so it is necessary To determine the consumption habits and the different characteristics of the consumer, a profile of the tourist will help us to determine what are the reasons to visit this area either for business, pleasure or sports. For this reason, the following research has focused on describing and contextualizing the variables of tourism segmentation through qualitative research in order to establish its influence and correlation of the behavior of the tourist consumer. The methodology of this research is the size of the effect which idicates the feasibility of the scientific articles in addition to the process meta-analytical approach to the validation of the theory; Methodological Framework, which establishes a tentative profile of the tourist zone 3. It is concluded that the behavioral factor gives a better understanding of the reasons why the visit is made, the needs of visitors and the use that is going to be given to a certain place, for that reason it is necessary to identify the profile of the Consumer hotel Area 3, because this area has an unsurpassed natural and cultural richness.