Sistemas comunicacionales y su relación en la difusión cultural de la ciudad de Ambato

Abstract

The present project has the purpose of informing about the historical cultural aspects of the city, since they are the living material and immaterial testimony of the city's achievements, they are going to enrich the cultural knowledge in the young people, since the problematic approach is focused in the absence of communication systems that disseminate the historical culture of Ambato, so it is proposed the implementation of communication systems that contribute to the conservation and development of an identity of its own, which proposes forms of dissemination that involve the Social networks and new technologies, so that young people can acquire information easily and quickly. As part of the research, techniques were used to gather relevant information with people from different public entities in charge of addresses related to culture, historians and citizens in general, where it was determined to deal with four aspects among the most valued by the experts and that are transcendental in the culture of Ambato; Gastronomy, illustrious people, historical places and the origin of the city. In addition to resorting to bibliographic and internet sources, that guided and enriched the development of the project. Thus, it was possible to define strategies and actions with the obtaining of information from the public, experts in the field of the city's culture and professionals in the area of graphic design, who with their wide experience, managed to specify as part of the system an audiovisual product, in this case reports, because this genre supposes a greater capacity of investigation to look for antecedents (Ander-Egg, 1984), it is possible to handle a free style, fulfilling the characteristics of demand of the target public, presented in the investigative part of the project (Utreras, 2016), for to inform about the historical cultural aspects of Ambato, taking into account the changes currently required by society, taking advantage of digital media and technology, to provide accurate information through videos that will be developed with a fun and jovial tone, which in turn can be used as a source of consultation and support for the new generations.