La comunicación interna y el desarrollo comunicacional del personal que labora en la empresa calzado América de la Ciudad de Ambato

Abstract

The present investigation aims to expose the communication deficiencies that the Company Calzado América, of Ambato city, has endured for several years. To arrive at the solution of this problem, a quantitative methodological approach will be used to execute surveys to all the company’s personnel, while on the other hand an exploration and correlation of variables will be carried out to determine the cause and effect- considering that the modality is field, bibliographical and documental. After analyzing the results obtained through the survey applied to the employees of the company, it was possible to visualize that the same problem is crossed by a communication crisis that has been damaged for several years in labor interaction, commercial responsibility, hierarchies, internal norms and regulations, work environment, and internal image itself. For this reason, it has been determined to carry out a communication plan that establishes channels of effective communication and information among all company personnel and make internal communication an inclusive communication strategy within the company, thus facilitating the work environment be assertive in interpersonal relationships.