Creación de una empresa de servicio de mecánica móvil para el mantenimiento preventivo, correctivo y de reparación automotriz en la ciudad de Ambato.

Abstract

It is a service company of mobile mechanics RODIPLAL, the most common problem in mechanical repair and maintenance workshops in the city of Ambato is: impuntuality, poor service and in some cases the low quality of jobs due to lack of work of customers' time, the number of vehicles increased by 57% between 2010 and 2016 in the country. This is in accordance with the Transport Yearbook 2016 of the National Institute of Statistics and Censuses (INEC). Last year 1,925,368 motor vehicles were registered, compared to 1'226,349 registered until the end of 2010. The document indicates that Pichincha is the province of the country with the largest motor vehicle park between January and December 2016. This area registered 492,568 registrations , followed by Guayas (362,857); meanwhile, in Ambato, 82 thousand vehicles were registered in the Municipal Registration Agency, that is, 90% of the Ambato car park. The present enterprise has focused on a thorough analysis of all the relevant factors regarding the structure and behavior of the market in which it will be developed, in order to establish and propose the use of correct inputs and strategies for Introduce yourself in the market and sea retailers or wholesalers. A business opportunity arises from these disadvantages, the idea is the assembly of a mobile mechanical assembly for the express jobs, which involves a time less than two hours, where the customer's vehicle is located. The success of this service is the advertising and time-saving approach that the same offers, customers know that the service will meet their needs. After capturing the image of RODIPLAL advertising and promotion directed at potential clients through the media communication such as radio and print media social networks; On the other hand are the promotions to apply in the points The most important advertising that are going to recognize the passage of the months of service, these activities are aimed at facilitating the positioning of the service as expected of the owner RODIPLAL.