Creación de una nueva línea de productos promocionales a base de residuos de metal

Abstract

In the present case, the company Industrias KLD of the province of Pichincha, City of Quito, dedicated to the construction, manufacture, commercialization and importation of special elements in: metallic structures, road signs, advertising and special developments, consumption of raw material being its monthly waste equivalent to: 5% of these materials. For the company it represents an opportunity to support the vision of the Agenda for productive transformation, that Ecuadorian society is characterized by being entrepreneurs and owners, with great generation of quality employment, from the promotion of a true ecosystem for innovation, entrepreneurship, productivity and systemic competitiveness, that make possible the productive transformation of greater added value, intensive in knowledge and services. To obtain the results, surveys were applied as a tool to collect the information with a sample of 384 companies in order to obtain the data to carry out the market study where the target market, price and marketing strategies were determined. It is thus proposed to create a new line of promotional products, for which it is intended to take advantage of these residues in the production of promotional products such as key rings, paperweights, among others.