Creación de una nueva línea de calzado masculino urbano con capelladas intercambiables en la empresa Calzado Family de la ciudad de Ambato

Abstract

The company "Calzado Family" is dedicated to the creation and commercialization of formal men's footwear, this company created in 2002 takes its name thanks to the support of all his family, crystallizing the dream of having his own company, during this course the company Has managed to consolidate itself in the market with its high quality products to the day and that is why in these times the company is very important within the footwear sector. For this reason, this entrepreneurship work focuses on making a new line of innovative men's footwear as this will lead us to conduct a market study, check the technical feasibility and financial studies so that the project can develop properly. The data on the entrepreneurship with our target audience helped us to create strategies for advertising and promotion of this new product, as well as we were able to find our potential demand unsatisfied, as this project has a useful life of 5 years all the projections and affectations are The organizational study was conducted to know the business structure and the economic economic study where income, costs, inventories and profits are recorded, generating positive flows for the entrepreneurship proposed. This new type of men's footwear with interchangeable chapels will help generate greater competitive advantage within the sector, promoting new products with high added value is fundamental for a change in the productive matrix of our country.