Estrategias de Desarrollo de Mercado para el Sector de Servicios de Asesoramiento Contables, Caso: Consultora Placanfit

Abstract

The "PLACANTIF Consultant" is dedicated to the provision of Accounting-Tax services, Audits, Procedures SRI, MRL. Municipality since August 1977 during which time it has remained in the market thanks to the loyalty of its customers, it is nowadays indispensable to apply adequate strategies for the development of the market in this way to improve and increase customers and achieve a good position in the same. Reason why the present research work is oriented in carrying out an analysis of the consultant due to the lack of strategies of market development one of them the publicity which causes a number of its clients to keep affecting the growth of the Consultant in both the market and economic. The results obtained through the surveys directed to the owners as to current and potential clients of the consultants indicate that it is important to advertise to publicize the services offered and the consultant is known and thus achieve the positioning of the brand And the institutional image. It is proposed as an alternative solution, the creation of a web page the same one that will contribute to the recognition of the brand of the consultant and to the capture of new clients, in addition the SWOT analysis and PESTEL analysis was carried out to know the current situation of the consultant Both internal and external, which will allow the owners to take action to correct the shortcomings that currently exist, these activities being aimed at facilitating the increase of customer and income.