Estrategia de marketing para el apoyo en la gestión de reserva en transportación puerta a puerta

Abstract

The problem of public transport of passengers at an interprovincial level is complex, so the causes that cover it must be analyzed. It has political, and social components; Being the users forced victim of a public transport system from its beginnings, the problem can be identified that arises from the obsolete organization of the transport companies. It is necessary to consider that the displacement needs of the central zone of the country towards the capital, difficult due to the distance of the terrestrial terminal and the north of the city of Quito; Which our service facilitates in the door-to-door transportation of people or parcels, considering that we gain time, comfort and security for our clients. Through the surveys and interviews showed the great acceptance that this application would have on the part of the people involved, for this reason it can be concluded that the entrepreneurship project is feasible improving the quality of life in the city and the way in which it operates Through innovation, to improve the service offered. Our project contributes to boost the economy, create sources of work and generate profitability, aspects that contribute to the popular economy and solidarity in this way complying with the National Plan of Good Living, in today's Ecuadorian society where the use of smartphones predominates , The use of applications that facilitate user access to immediate and real-time information about prices, schedules and services should be encouraged, a large number of companies are encouraged to innovate or develop an application (App) for mobile phones As a strategy to be able to take advantage of the competition and thus reach more markets through streamlining processe