La Educomunicación y su impacto en la audiencia de radio La Voz del Santuario en el Cantón Baños de Agua Santa

Abstract

Edu-communication has constituted a new paradigm in the radial diffusion that the programming of the radial stations has initiated a diffusion of subjects of social interest that benefit the listeners and therefore to make the participation of the same during the radial programming. From the dawn of information technology and communication access to world-class information by the accessible tornado and the effort of the media have achieved a communication system that meet the expectations of listeners, Through the dissemination of informative, educational and cultural content. This is why the main objective of the research is identified and the programming of the Voice of the Sanctuary Radio is structured with education for its audience. Therefore, through a survey of the inhabitants of the Canton Baños de Agua Santa analyzed the opinion of the audience on the importance of the dissemination of educational-communicative and recreational contents. Subsequent to the analysis made the results of a knowledge that the audience of the Voice of the Sanctuary Voice considered that it is necessary to plan better spaces of interviews and opinion for the audience; What can I say in a better way? On the other hand, the contents are transmitted to the radio of the radio station, they allow an interaction with the participation of the listeners in each one of the schedules.