Comportamiento del consumidor con el uso de dinero electrónico en supermercados de la Zona 3

Abstract

Electronic money is a system in where you can take payments, purchases or transfers through mobile implemented by the Central Bank of Ecuador, this system works on all types of mobile phone from the most basic to the Smartphone to access the system only, you must open a cash account from my phone. The purpose of implementing this system is inclusion of poor people in Ecuador who do not possess or are not part of the financial system, but that at the same time they have a cell phone. The data obtained through the application of interviews and surveys to the population, indicate that the majority of the population still prefer to use cash because many are unaware of how the electronic money system works in mobile telephony, there is resistance to opting for this new service due to the limited dissemination of information that exists on the part of the National Government, it is necessary to a take into account that the great cities such as Quito and Guayaquil if they are receiving to a great extent this systems, where as in other provinces the confidence and security is still in doubt for its acceptance as payment and make use of it in different establishments that are authorized. The proposed proposal on the subject of study benefits all supermarkets that are within the study are in this case Zone 3, without neglecting that, will also benefit from the information collected throughout the commercial sector at the national level due to its relevance index based on electronic money.