La difusión de productos comunicaccionales mediante el uso de la Tic´s y el desarrollo turístico de la parroquia Picaihua del cantón Ambato en la provincia de Tungurahua

Abstract

The objective of the present research is to analyze the relationship between the variables of study of the products communications through Tic and the tourist promotion. The present research was carried out to study subjects directly linked with the visit of tourist attractions of the Picaihua Parish, to define communication strategies that guarantee a correct diffusion. This research is based on legal, philosophical or other aspects. The statistical contribution through the collection of information suggests the ways in which this research should be used in the face of the different threats and weaknesses that may arise during the course of the investigation. The exercise of the opportunities presented from the analysis and interpretation of results, proposes to land on the mainland and give a coherent response to the work, through concrete, accessible and reliable solutions, allowing both access and cultural action of the population studied. For this, a research was carried out with an ethical approach and based on a structured methodology, oriented to the verification of the hypothesis which manifests that the diffusion through communication products through tic for the tourist development of the Picaihua parish, this was demonstrated Using the actual statistical data obtained in the collection technique and the method of statistical verification.