La responsabilidad social empresarial como uno de los factores influyentes en el crecimiento económico del sector turismo en el cantón Baños de Agua Santa, 2014 – 2015

Abstract

Today one of the sectors that has gained importance in our country is tourism, it has maintained a constant economic growth, in turn favoring local and national economies, so that it is the reason why it has sought to make Ecuador a competitive tourism power and take a step towards the change of the productive matrix of our country. Tourism considered a multidisciplinary sector include other sub-activities that generate employment, which is too appreciated among the localities with different tourist attractions, tourism's constitution is based mainly on micro and small enterprises, where the main concern is stay in the market prioritizing the economic aspects and leaving aside those related to society and the environment, who are direct actors to make tourism an economic referent since province levels, , based on the correct practices that benefit society In general, that's when we talk about Corporate Social Responsibility. This is why the research focuses on the study of the economic growth of the tourism sector supported by the practices of Corporate Social Responsibility. In this way to know how are carrying out the tourist activities, which is the perception of the owners of the tourist establishments on Corporate Social Responsibility and how it influences in the economic growth of the companies in their different tourist activities; Food and drinks, accommodation, travel agencies, distractions and tourist transport, although they are within the same sector but each one has its own characteristics and dynamics.