Creación de la Empresa Supermercado la Canasta del Ahorro a través de un Proyecto de Inversión en el sector de la parroquia Izamba cantón Ambato.

Abstract

The company arises in the study is dedicated to the sale and marketing of products of first necessity of mass consumption for the population of the urban sector of the parish Izamba such as: (food, canned, fruit, rice, sugar, oil, noodles, Flours,), cleaning products (soaps, shampoo, detergents, etc.) and others that are complementary to the home, of which they are determined that there is an important demand. For this reason, the present project of entrepreneurship has focused on carrying out a study and analysis of the sector with the purpose of knowing more closely its main needs and requirements of the households, being the purpose of satisfying them by offering A complete and quality service with the sale of consumer products to achieve the expectations of the target market. The data provided by our target market will be composed of the economically active population that is the families that are living in the Izamba parish with an average income level of $ 366 and $ 800 per month. According to the field investigation conducted and the analysis based on economic, financial indicators establishes that the project is feasible and cost-effective since there is demand and resources. The result of the study focuses on: "CREATION OF THE SUPERMARKET COMPANY THE SAVINGS CANASTA THROUGH AN INVESTMENT PROJECT IN THE PARK OF IZAMBA CANTÓN AMBATO" with the purpose of implementing a company that distributes and markets consumer products Massive, under the name of "SUPERMARKET".