“Creación de un insumo lácteo (cuajo para quesos) dentro de la empresa “Ing. Libio Cornejo todo para la industria láctea””

Abstract

The company "ING. LIBIO CORNEJO EVERYTHING FOR THE DAIRY INDUSTRY "has been dedicated to the production and commercialization of dairy and laboratory implements for 5 years, the same one that is currently in the growth phase so it dares to expand its product lines And penetrate more the market. For this reason the present work of entrepreneurship wants to create a new dairy input of national origin so that the company can steal the market to the competition, the same one that is a rennet for the elaboration of cheeses. Research data indicate that it is important to have quality raw material in order for the final product to be better than that of the competition, in the same way that the laboratory studies performed yield superior performance results. Thus, the proposal is to create a rennet for the elaboration of cheeses within zone 3 of Ecuador, as a national production input that provides a higher yield at a lower cost than the ones currently being won in the market, This even to develop MKT strategies aimed at promoting the products in existing dairy collection centers.