Análisis y diseño de la identidad corporativa del chocolate ambateño y su impacto en el reconocimiento y aceptación por parte del mercado local.

Abstract

According to the analysis of several problems in Ambato´s city, we determined that one of them is in a traditional and cultural value as fine chocolate´s product because it doesn´t become known as an artisan´s product of the city by their own people, leading to a loss of Ambato´s cultural identity. After the research process, we are determined that the product isn´t linked to the Ambato´s city by their habitants, its image is not reinforced by a medium visual that reaches relate to the city and although there are "improvised sales" in local markets, the identity is still fading. This project seeks to benefit the Ambato´s city through the back of his identity from a visual´s proposal of communication in the Graphic Design area supporting the handmade product. One of the reasons why this project will be done is to increase the cogency of the product in the local market, the Ambato´s people can recognizes the product, to rescue certain features of the essence of Ambato´s culture that he has been putting out in recent decades and the product can be to spread by their citizens, for which we do this project of "action research" that is to provide a graphic image that identifies the product, based on the culturalism´s essence for transmission by various graphic means to improve product popularity and extol the relationship with Ambato as their hometown.