Los programas radiales y el uso del lenguaje radiofónico en la ciudad de Ambato

Abstract

ABSTRACT This research study has as its theme: Radio programs and the use of radio language in the city of Ambato. The research took as a reference to the use of radio language used by speakers of different radii of the city of Ambato and its impact on listeners. This research was conducted in qualitative terms, referring to the existence of rules to ensure proper use of language within the radio programs, the study sample were ninety-one broadcasters radio stations, well, three hundred and eighty and three listeners to know your thinking about how to Locuto on the radio. Among the key findings of this research is that the acceptance of the radio programs that make inappropriate use language is high, even though most of the surveyed population is against its use and was in favor of a rules regulating them. As a solution to the problem encountered it was recommended that a manual Radio Language with style guidelines for professionals within the city of Ambato.