"El Marketing logístico y el volumen de Ventas de la empresa Representaciones J. Leonardo Soria L. CA de la ciudad de Ambato”

Abstract

The company Representations J. Leonardo Soria LCA, is dedicated to the marketing and distribution of consumer products in the Midwest, supported by brands such as: Nestle, Kimberly, Johnson & Johnson, Colgate Palmolive, Isabel, La Fabril, etc. The problem that has been going through the company Representations J. Leonardo Soria L. CA, is the slow-moving inventory of the product portfolio through the problem tree method causes that led to the problem is determined, and possible effects that lead to the company if an urgent solution is given. The results of field research applied to internal and external customers, indicate that it is important to pay attention to several aspects of Marketing Logistics handled the company and addressed to the strategies that are being proposed are not applied properly so it is relevant aspects important to correct. So the proposal resulting from the investigation becomes a key to the implementation of a plan of Marketing Logistics in the company for greater customer satisfaction factor, with which the company managed to position in the market