La comunicación estratégica y la seguridad ciudadana en la Parroquia Santa Rosa Cantón Ambato

Abstract

This Graduation Work makes an analysis of the lack of communication strategies between GAD Santa Rosa parish and the community whenever programs, events, lectures, conferences and prepared activities are not resonate as it fails the majority of the population, making it necessary to find a way to come and participate, as is civic duty and obligation to be active participants. Having defined the problem thanks to exploratory research detects a poor relationship and proceed to the construction of the theoretical framework to properly substantiate the variables, based on information gathered from books, pamphlets, magazines and the internet, on issues strategic communications, public safety, which is part of good living. Set of survey methodology, as appropriate instruments for processing used to make quantitative and qualitative analysis of the data, being able to establish the relevant conclusions and recommendations. According to research revealed by the proceeds to raise the proposed solution, which provides the same upgrade with active communication strategies that will strengthen the intercom that should exist communication so you can be mutual support and special security is strengthened.