La Planificación Financiera y su incidencia en la rentabilidad de la Empresa Medylens de la ciudad de Quito período 2014

Abstract

The economy of our country depends on a significant percentage by the textile industry, as this sector has created large spaces employment for many people, has helped the entry of money due to the large number of exports of these products allowing further progress at the national level. PYMES must have from the beginning of its operation with a plan to take into account each of the areas we have businesses, so they will have defined processes which must be evaluated and monitored so as not to deviate from the objectives. Many organizations do not have this planning for their activities and operations, this is one reason why many are in crisis lack of liquidity, indebtedness, lack of resources, which can lead to companies complete their life commercial and cease activities. The ability of the company to improve its position, how constantly measures and evaluates its costs and expenses is a basic tool for internal company analysis and decision making successful that generate competitive advantages over their environment to maintain economic, financial and operational stability