La gestión del talento humano del departamento de ventas y su incidencia en la rentabilidad en la empresa casa comercial global SMARTD de la ciudad de Ambato en el primer semestre del año 2013.

Abstract

The present study aims to assess the human talent management in the company House Commercial Global Smart, considering that it is an essential tool for decision-making, in addition it has an objective solutions that allow to improve the various problems currently facing, based on a management audit to measure the degree of compliance with the efficiency, efficacy and effectiveness of the work performance of the commercial advisers. In the research process in order to test the hypothesis that was raised was taken into account surveys all involved personal, administrative, and commercial advisors who provide truthful and forceful, information for the analysis of the results, the statistical verification method used was Chi-square and for the preparation of the proposal has been used research tools and techniques such as: surveys, questionnaires and direct observation, the application of a management audit is currently considered the best alternative solution because on the base it is can measure the degree of compliance with the goals and objectives, with the only finality of applying a corrective action plan in the short term to improve their personal and business performance and at the same time control the shortcomings that may exist during that process.