La gestión del talento humano y la satisfacción del cliente en la cadena de restaurants Pollos D'Campo en la ciudad de Ambato.

Abstract

The restaurant chain Chickens D'Campo is dedicated to marketing of mass consumption, such as charcoal grilling chicken in whole form, half, quarter, dams, etc. this company takes about 33 years in the market town of Ambato, at which time and space has been gaining customers so it is important to use marketing strategies to help keep business management. a diagnosis where the various causes and effects so it follows the central problem is determined was developed, are various situations that prevent the development and credibility such as perception of bad service, lack of interest by partners company, among others. The data collected in this investigation known to us that there is a bad attention from employees to customers, why should correct things like better customer service, friendliness and improve the information provided to customers because they are critical success factors that customers consider as aspects to be better. So the proposal resulting from the research proposes a plan of motivation to improve the performance of staff in the restaurant chain Chickens D`Campo city of Ambato, which is divided into stages to be applied in a continuous process and given awareness through training for those involved, optimal results are expected to improve internal staff and customer satisfaction.