La inversión tecnológica y la internacionalización de los productos de calzado de las asociaciones de calzado de la ciudad de Ambato: un estudio al Centro Comercial Juan Cajas

Abstract

The " Juan Cajas" shopping center is located in the city of Ambato in the sector Ingahurco against the bus terminal , is considered one of the most important fairs in the country with regard to the marketing of footwear , it is composed of three associations that are " Jardin de Productores" , " 5 de Junio " and "Juan Cajas " ; there are a variety of models, types and prices of shoes, however, due to poor organization have there have been difficulties have stalled their members and have not allowed them to expand into new markets internationally. This research was conducted with the aim of helping improve the current situation of the association and allow its members to be trained in issues of technology investment and internationalization of products, to thereby increase the participation in the local market and level international, which is why several factors were analyzed to determine the status of " Juan Cajas" Mall and trends in the markets with respect to the shoe industry. As results we observed that the association of shoe producers of " Juan Cajas" Mall know little about technology issues and internationalization of investment products , however , are willing to be trained and if necessary a restructuring of its organization, provided and when this guarantee them that their situation will improve and become more competitive and productive national and international level . Moreover, thanks to statistical tools we noted that technological investment if affects the internationalization of products, since this ensures the needs that may arise in new markets in foreign countries. Finally, a model corporate restructuring and strengthening of the members of the business association of footwear "Juan Cajas" Mall trying to improve their current situation and proposes to make a reference organization locally and internationally