Margen de utilidad y la competitividad de los productores agropecuarios de la Empresa Municipal Mercado Mayorista del cantón Ambato

Abstract

This research provides information on the profit margin aspect that directly affects the profitability of the Municipal trade Market of de Dictrict Ambato, therefore it was necessary to conduct a comprehensive bibliographical review along with the corresponding field work that is related to the subject (the research was conducted efficiently) In order to obtain favorable results which were used to make the best decisions. The research was based on field work were primary information was obtained, which allowed to develop reliable workings, the biographical research also helped to support and substantiate this investigation. Through the study, it was determinated that the producers of the Municipal Trade Market of Ambato have no accounting guidance, affecting the profitability of farmers, therefore, there is no greater incentive and motivation for agricultural production in the province and at a national level, having the effect of insufficient money to invest in the production process. As described above, the present study aims to demonstrate that the appropriate use of an accounting guide will help the development of economic activities for producer in the Municipal Trade Market of the District of Ambato