La responsabilidad social empresarial, RSE, como indicador de los niveles de competitividad en el sector carrocero de la Ciudad de Ambato

Abstract

This research focuses on Corporate Social Responsibility, CSR, as indicator of levels of competitiveness in the bodywork sector of the city of Ambato, through a thorough study based on a real analysis; it will allow making decisions more successful on behalf of the entity. Corporate Social Responsibility as an indicator of the level of competitiveness; It is vital in all enterprises regardless of their activity because it helps to identify and assess any risk to achieve proper control compliance responsibility with third involving the company, customers, suppliers and society in general, i.e. stakeholders. . Each company must define planning and establishment of quality management systems, social responsibility programs and plans for improving the competitiveness immediately to avoid suffering reduced sales, loss of potential conflicts of labor market and economic, social order to achieve optimal performance of all enterprise resources, maximizing positive impact it has with society, maintaining its stability and performance compared to targets established, reflecting short-term implementation of the Social Responsibility.