Línea de productos y su incidencia en el Posicionamiento en el mercado de la empresa FABITEX.

Abstract

Fabitex is an organization that is characterized by the manufacture of textiles, to possess human qualified talent and technology of top, but that analyzing the problematic that is the company at this moment since is the line of products and his incident in the positioning in the market, which concerns the company, since there the internal and external client. At present this topic performs vital importance to level of organizations since it is a problematic that influences the increase of the clients' portfolio for ended concerns in the volume of the sales, where the Fabitex must be in constant investigations to solve the problems by means of the implantation of the strategies of innovation with the intention of extending this way the line of the product. Realized the surveys, we take the external client as a principal beneficiary since he is going to have the opportunity to possess wide range of products which will help to satisfy his expectations at the hour that he it needs, but in addition also one was benefiting the company it gives major space between on the market, increasing his sales, orders, clients' portfolio. Applying the design of a new line of products to the forefront of the current market, giving opening and I access to the requirements of the market, and differing from the competition for his designs and quality of products.