La Promoción de los productos farmacéuticos y su impacto en la disminución de las Ventas en la empresa Botica Bayer franquiciado Farmacias Cruz Azul.

Abstract

The company Botica Bayer pharmaceuticals franchisee Pharmacies Cruz Azul, throughout its institutional life has been positioning itself as one of the most important companies in the Midwest in the area of drug marketing providing excellent service. Ignorance of the Promotion of products in the company have caused a considerable decrease in sales, with the implementation of a marketing plan will be known in more detail the position of the customers or consumers about the company, getting better market understanding. The data obtained in the investigation of internal and external customers of the company indicate that it must correct advertising strategies and promotion of pharmaceutical products to achieve the goal of increasing sales. Thus, the proposal focuses on proposing a model with promotional strategies to increase the level of customer perception and sales volume of the company Botica Bayer, as an alternative solution to the problem investigated.