Comunicación 2.0 y el Posicionamiento de la marca de la Panadería y Pastelería Tecno-Pan de la ciudad de Latacunga.

Abstract

The company Tecno - bread in the city of Latacunga is a family institution dedicated to the development of products derived from the flour. Among its products are marketed a wide varieties of bread that are highly regarded for its taste and quality among consumers of this product in the city. Today it is a growing company that has seen the need to position the brand and not just the product. As the company lacks the resources for promotional advertising expenditures were considered as options for participation in the Communication 2.0 that makes websites that are designed to interact with different types of information. To meet this objective has been considered analyze the internal and external problems that occurs in the middle of the entrepreneurial base expectations through clear, concise and accurate information , determine the advantages and disadvantages of the proposal by a quantitative research of the market and establish the resources are there and the budget needed for the development of the plan.