Diseño y Arquitectura
Permanent URI for this communityhttp://repositorio.uta.edu.ec/handle/123456789/7522
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Item Escuela Quiteña: Identidad cultural y tendencia aplicada al diseño interior(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2019-08) Narváez Lalaleo, Luis Francisco; López Ulloa, Fabián SantiagoThe purpose of this research is to study the elements produced in the Escuela Quiteña, by various artists and artisans who embodied a cultural identity that has generated a historical legacy that continues to this day. This movement was developed at the time of the Real Audiencia de Quito, with the passage of time the identity has been diminished and the positioning of the Escuela Quiteña has decreased in front of foreign perspectives, evidencing itself in several areas, punctually in interior design trends, which tends to accept foreign trends as their own. Therefore, this research paper proposes a trend book of interior design based on the study of the Escuela Quiteña and its cultural identity, combining with the aspects that a trend of interior design should consider. In order to determine the elements in which the cultural identity is still manifest, a bibliographic investigation is carried out in which the objects of study of the Escuela Quiteña are delimited, complementing with a field investigation carried out in the goods that maintain the essence of this historical reference, this research modality is also applied to determine the aspects of the interior space that are in trend and, how the object of study is combined with these interior design requirements. The Escuela Quiteña and its cultural identity can be repowered from various perspectives in this project, integrating it into interior design through a detailed interior design trend in a trend book.Item Cualidades semánticas de los materiales utilizados en la artesanía Shuar y su aplicación en el diseño interior(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2019-08) Brito Rubio, Noemí Esther; Núñez Torres, Sandra HipatiaThe objective was to analyze the semantic qualities of the materials used in Shuar crafts for the application in interior design as a contribution to the rescue and revaluation of cultural identity from the conception of interior design and convergence where the designer becomes aware and acts as an agent culture transmitter. It is for this reason that the present research work has focused on identifying the hierarchy that they have in their commune in terms of trends and the conception of their ancestors, who perceived it as traditions and customs forming part of their own cultural identity before the rest of the society. The data thrown by the research into the semantic qualities of the materials allowed to generate designs for any type of format, whether printed or digital, in the development of this research a methodology was used with a qualitative approach from the theoretical position of Roland Barthes in which talks about the semantics of the object, as a way to find the meanings of these from the point of view associated with the culture, in the relevant case the materials that make up the craft are the objects and the linked culture is the Shuar community of Iniayua belonging to Morona Santiago. Thus the proposal resulting from the field ethnographic research directed me to propose a catalog of interpretation of applicable materials for the semantic interior design of the Shuar crafts. The scope of the project transcends the rescue, revaluation and transmission of ancestral identity and knowledgeItem La transferencia cognitiva de la iconografía del indumento ancestral de la comunidad Salasaca(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-08) Mena Sánchez, Victoria Elizabeth; Santamaría Aguirre, Jorge LuisThe research on cognitive transfer of the iconography of the ancestral clothing of the Salasaca community, its main purpose is to keep alive in the memory of society the identity characteristics that differentiate it from other communities, fostering cultural value. Nowadays it can be observed that the iconography embodied in the original garments, are losing their significance on the part of young people who no longer use this type of clothing, which is why it is essential to carry out a study in which it contains the relevant data on the culture, identity, typologies of the clothing and festivities of the community to revalue their significance and use by the new generations. For the study a succession of quantitative and qualitative steps appropriate for the object of study was carried out, starting with an interview with experts to obtain the necessary indicators for the application of the interview, this interview helped significantly to understand the importance of the transmission of knowledge and at the same time determine the types of attire they use for different acts such as the ceremonies, rituals and festivities of the Salasaca community. After the analysis, the community interview is carried out to check the aforementioned and to determine what is the most representative clothing for the community and to derive the corresponding iconographic card from each part of the clothing, with its symbols, iconography, tools and materials, significance. For lego establish the appropriate means for cognitive transmission of ancestral knowledge. For the development of the proposal after the necessary collection of information, it is possible to determine that the most appropriate medium for this transmission to the new generations is the use of technology as a dynamizer of knowledge in a didactic and interactive way, which will help to the community to encourage and revalue the use of the ancestral clothing and in this way to make known to the community the true significance and to make a great contribution to the Heritage intangible Culture. Finally, from this study can be expanded to the rest of the clothing of the community and at the same time be a hotbed of research for the rest of the country's communities to consolidate the oral heritage that will be beneficial to maintain the identity and heritage of the communities.Item “Re-significación de materiales y técnicas constructivas andinas del pueblo indígena Saraguro y su aplicación en el diseño interior(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2019-02) Lozano Chalán, Edinson Fabricio; Nuñez Torres, Sandra HipatiaToday we are witnessing the growing cultural miscegenation, it has generated a great social impact on indigenous peoples of Ecuador and especially in the indigenous Saraguro, in all known cultural expressions, such as clothing, food, agricultural production, architecture, etc., obviously some more than others in this regard will talk about the impact it has had on the indigenous architecture and more importantly, involvement in their habitat, modus vivendi, the connection between man - nature and ancestral knowledge about building that has been most affected in recent times. Furthermore, as such design, in all levels are constantly changing, through large changes of paradigms, and this constant change and transformation, architectural design, partly has lost its primary focus; that is to solve real and not artificial problems without creating new social problems. So today, designers have focused on generating proposals aimed at industrialization, and in the process has stopped generating designs with content and symbolic value itself, for a particular social group, which satisfy artificial needs, they create social problems, which can innocently consent or be able to disappear cultural identity of a people. In this sense, this paper aims to study the materials and techniques constructive Andean indigenous people Saraguro, since these materials and construction techniques are the cultural expression that reflects the lifestyle of the people, is the essence of an idiosyncrasy local, regional and constitutes an authentic heritage that includes traditional knowledge of the people, also the houses of the indigenous people are the expression of the personality of its inhabitant, who is both producer-consumer of your home (habitat), built in clear testimony of his intelligence to properly use the resources around them and to fend off the hostile forces of the medium. Then it goes to an ethnographic study, from exploration, understanding and interpretation of value systems, (Lozano, Kury, 2018) "The ancestral knowledge are stored in the communities and in the minds of our elders, they are carriers and is in us investigate and spread our culture"Item Identidad paisajística Ambateña como construcción de escenarios verdes interiores(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2019-02) Zambrano Condo, Kerlyn Jacqueline; Fuentes Pérez, EliskaThe present investigative project, covers subjects with respect to the cultural and landscape identity of Ambato city where it is intended to define a landscape typology based on a historical, geographical, sociological and contextual study. In which it has been possible to understand that Ambato identity is the product of a series of European influences as indigenistas, that result in the creation of a orchard-garden. The importance of the research is promoting the use of native plant species of the city in order to strengthen its garden identity, in such a way that it is recognized and whose impact is achieved at the local and national levels. Therefore, it aims to identify the landscape components in terms of: visual, tactile and olfactory sensations. In order to develop a landscape proposal with an identity that links society with its values, principles and cultural knowledge. By using a qualitative research, the social reality could be understood in a natural context and thanks to the use of investigative techniques such as interviewing, cultural surveys, analysis of bibliographic documents and photographic studies, information could be obtained without judgments, as presented and consequently identify its meaning. Understanding that this is inductive, holistic, interactive, naturalistic, open and humanistic, it was possible to qualify and quantify the facts that led to the construction of identity and in effect to the creation of green scenarios in interiors.Item La ilustración como aporte al fortalecimiento de la cultura indígena de Tomabela(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-01) Guamán Rea, Jessica Estefanía; Fabara Sánchez, Fernando RodrigoThe present project of investigation is related with the studio of the diferent techniques of illustration with the purpose to give to know the characteristies about cultural identify of Tomabela town to the young people between fourteen and sixteen years old, focus in the strengthening of the indigenous culture to guarantee the survival in the future generations. The need for the realization of this project was born from the factors that influence in the lost of cultural indentify of Tomabela, the scase material that exists is not suitable for young people because is an old book aimed at the adult sector, beside lacks images what makes a boring and tired reading, even within that book there is not much information about culture which does not allow to appreciate several relevant aspects of said culture. Also in the different educative units there is not enough cultural information reasons be-cause people don’t know about Tomabela culture so that the personal contribution of young people in being lost. Through the application of method and different techniques of investigation is given a solution to the problem by means of interviews application to experts in the theme and the application of surveys to teachers and public objective that they are students the neces-saries information was obtained of this culture, with them is given to know the creation of a illustrated printed book that will allow to make know the characteristics of Tomabela culture. This project offers a pleasant reading thank to the desing of this book also will succeed in awakening the interest for the reading thak to the content that it will have, their form and colors will wake up the imagination of the students and will be like a material of help to rescue the cultural values that little by little are disappearing.Item Análisis semiótico de la vestimenta de la Nacionalidad Tsa’chila”(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-10) Prado Uriarte, Liliana Marisol; Solís Sánchez, Sandra JacquelineSemiotic analysis of the Nationality Tsa'chila dress is a project based on inquiries into issues of cultural identity. There is research to indigenous nationalities and peoples, culturally, ethnic, social, and political approach, being remarkable the lack of a semiotic study of clothing and real meaning of Tsa'chila nationality. Moreover, insufficient clothing research, allows us to suggest an identity publication worldview and cultural foundations that seek the preservation of cultural tangible and intangible heritage of Tsa'chila nationality. In addition, an inquiry intended semiotic perspective, using the theory and method semiologic Roland Barthes, to know the dress of a traditional culture of Ecuador, from the semioenological theory. Also reveals the concept and design of each component that makes up the dress. In order, to carry out an ethnographic study, determine characteristics of the clothing, make photographic and actual records, and raise the significance, by the method of Roland Barthes. This research paper presents qualitative approach, because it is methodical and empirical processes to generate knowledge. Also, the sample is not probabilistic-homogeneous, directly raised a family for each commune Tsa'chila. Ultimately it aims at preserving cultural tangible and intangible heritage of Tsa'chila nationality. When performing a photographic and documentary survey with the characterization and real meaning of the Tsa'chila clothing, allowing knowledge to society in general and a significant preservation of customs and traditions of nationality and country Tsa'chila contribution. On the other hand, it would be prescribed as a source of real research.Item Innovación e identidad ancestral en procesos de diseño de calzado para la diversificación de la oferta en la Matriz Productiva de Tungurahua(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-09) Varela Gallegos, Sandra Catalina; Lavin de la Cavada, José MaríaThe present investigation focuses on the introduction of typical and / or traditional elements in design, production and marketing processes of Ecuadorian footwear through the proposal of a differentiation strategy that allows to diversify the product offer of the leather and footwear cluster of the province of Tungurahua. Based on a study aimed at entrepreneurs in the footwear sector associated with the Tungurahua CALTU Footwear Chamber and footwear consumers in Ambato, a pilot proposal inspired by the Salasaca culture is presented, with the premise of using materials and materials that identify the culture it is intended to merge traditional and current production techniques and establish suitable alternatives for the generation of products with a unique aesthetic that projects Ecuadorian cultural identity and competitiveness against imported globalized products.Item La ilustración como técnica de comunicación en el fortalecimiento de la cultura popular en niños de sexto año de educación básica de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02) Ramos Moya, Fernanda Pamela; Ruiz Pérez, Christian GabrielThis research aims to let know various aspects of popular culture, focused on the strengthen of knowledge in the children of the sixth year of basic education in the Ambato city, this topic is feasible since its importance of enrichment and understanding of children about culture, cultural identity through illustration. Knowing the problems related to the lack of information on culture, it is therefore proposed as a solution, the creation of printed material with contents that allow to instruct on the subject in a balanced way linking illustrations and texts as media, as communication as a technique for the development of this research. Once established and applied the methodology for the collection of information, the segments of interest were sought to determine the need to obtain knowledge about culture and identity through a printed medium developed with a style of illustration that is impact And recognizable for children, in order to be able to assimilate the information in a clear way, and to comply with the objectives of the project, in addition to the information is concise and interactive, by means of the handling of pop up within the layout, such So that the information arrives and stays in the users. Thus, through an illustrated story, creation of scenarios and characters, seeks to reinforce their knowledge in the different areas of popular culture, as a medium of interest that involves parents and teachers in the decision to acquire this information material, for the Learning of children Nowadays, children have a lot of learning of the world, and it is feasible to strengthen own topics from Ecuador. That is why it seeks to communicate the different branches of popular culture and that they contribute in an enriching and important knowledge for their life, for the formation of cultural identity and recognition of Ecuadorian values.Item Hitos urbanos de la ciudad de Ambato, como gestores de identidad cultural en el diseño de indumentaria casual unisex para jóvenes ambateños de 18 a 25 años(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-02) Toscano Pinto, Paulina Abigail; López Barrionuevo, Nancy MargaritaThe cityscape of the city of Ambato has real estate and facades that wakes the interest for knowing the historical content of its creation and memorable attachment to its citizens; after the earthquake in 1949, the old town suffered several damage which ended up destroying the architectural vestiges which were linked in the process of consolidation; in order to convey the legacy of those who remain to this day, those with characteristics such as its reference of location, architecture and cultural repercussion. The present research emphasizes the importance of communicating the cultural identity through these visual elements in the design of the garment as it is a field that addresses the collective understanding and makes possible the predisposition to create a genuine tendency for local aesthetics. The methodology used in this research allowed the collection of historical, social and cultural information subject to establishing which buildings are considered milestones and why they are distinguished; these characteristics were also established in relation to the assessment of milestones in young people and their preferences to represent cultural identity through casual unisex clothing and interviews were conducted with a suitable perception in the historical, architectural and fashion design field that corroborate the previous inquiry. Through an iconographic analysis proposed in the Panofsky model and adapted to the description of the selected buildings, it was possible to disaggregate the content in 3 phases: Pre-iconographic with visible details, location and date of establishment, the Iconographic phase, which emphasizes the history and necessity of creation, for its later iconological phase that describes the meaning and connotations present in the facade of buildings and the internal configuration for squares. After this analysis, the creative elements of each milestone were extracted as they are, the shapes, colors and textures that are reflected in the design of the clothing through the creative process in garments selected as unisex. The results are justified in the presentation of a sketchbook, this way extend the opportunity to use the local environment in the universes of the dress, managing to prioritize the city of Ambato as motive manager with meaning and history.