Diseño y Arquitectura

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Subject: search.filters.subject.DISEÑO GRÁFICOSubject: search.filters.subject.COMUNICACIÓN VISUAL

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Now showing 1 - 5 of 5
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    Diseño de carteles y su difusión para la comprensión de principios cristianos en la Unidad Educativa Emanuel
    (2025-02) Hernández Bravo, Jorge Andres; Nájera Galeas, Carlos Enrique
    El presente proyecto de titulación, titulado "Diseño de carteles y su difusión para la comprensión de principios cristianos en la Unidad Educativa Emanuel", tiene como objetivo principal diseñar y difundir una colección de carteles que faciliten la enseñanza de valores cristianos entre los estudiantes. Partiendo de la importancia de la comunicación visual como herramienta educativa, este trabajo aborda cómo el diseño gráfico puede contribuir a reforzar principios éticos y espirituales en contextos educativos. La propuesta considera la integración de personajes bíblicos, mensajes claros y elementos visuales atractivos, apoyados por el uso de herramientas tecnológicas modernas, para garantizar un impacto significativo y duradero en los jóvenes. La metodología empleada combina un enfoque cualitativo y cuantitativo para evaluar las necesidades de la comunidad educativa, explorando percepciones y preferencias sobre el diseño de carteles. Además, se fundamenta en un análisis exhaustivo de marcos legales, tendencias en diseño gráfico y experiencias previas en campañas visuales efectivas. A través de esta investigación, se pretende fortalecer la identidad cristiana de la institución, promoviendo valores como el respeto, la solidaridad y el perdón. Los resultados esperados incluyen no solo un cambio positivo en la comprensión y práctica de estos principios, sino también una mayor cohesión y sentido de pertenencia dentro de la comunidad educativa. La implementación del proyecto tiene un enfoque estratégico que incluye la creación de carteles visualmente impactantes, su instalación en lugares clave de la institución y el uso complementario de herramientas digitales para maximizar su alcance. Con una inversión inicial accesible y un alto potencial de impacto social y educativo, este proyecto se presenta como una solución integral que combina diseño, educación y tecnología para contribuir al desarrollo ético y moral de los estudiantes de la Unidad Educativa Emanuel.
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    El diseño gráfico como aporte en la prevención del estrés académico en adolescentes de bachillerato, en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-12) Telenchana Telenchana, María Cristina; Jordan Yanchatuña, Diego Ismael
    The adolescence is a difficult time for a person, because it has different psychological, social and biological changes, if there is not information and help it can be stressful and affect personal comfort, generating problems and changes in the normal environment of the young. The high school is an important factor for the appearance of stress, there are different demands in the classrooms. The problem of academic stress in young people is investigated by psychology, it gives solutions that help to improve the negative effects, however it is necessary to create prevention alternatives for the problem, implement visual strategies that help to improve the development of the school community. This research helps the academic sector with the contribution of: psychology and graphic design in its different areas, with the main objective of creating visual strategies that improve the emotional health of high school students and help school development and society The use of a quali-quantitative research approach in research and also a documentary approach, it was necessary to obtain information of first and second order that help to have a better vision about the problem, surveys were applied directly to the students and interviews were for the psychologists of the "Guayaquil" high school in Ambato, and experts in graphic design, who contributed effectively to the enrichment and veracity of the research. The information confirmed the existence of academic stress in the high school and gave new ideas and concepts about the use of graphic design in a social problem.
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    El packaging forma - función, en la conservación de la mora de los productores del Cantón Tisaleo.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-04) Tedes Arellano, Evelyn Andrea; Páez Ortíz, Mauricio Ismael
    Tungurahua is the only Province of the Ecuadorian territory that owns Mora de Castilla organic crops, being Tisaleo the canton that has an ample production of this fruit, generating at the same time a high demand of packaging for its transfer, conservation and commercialization. The problem that this research intends to address has to do with the lack of knowledge of the packaging that can be used for the harvest, transportation and commercialization of the delay, the lack of this knowledge has produced a deficient process management starting with the use of inadequate packaging that does not maintain the physical properties of the fruit in the course of the distribution and marketing chain. The research focuses on investigating the harvest, transfer and marketing of the Mora de Castilla produced in the canton Tisaleo and the packaging currently used for the different processes of harvesting, transportation and packaging for marketing to establish and design a package that ensures the quality of the product and attract the attention of the consumer. The study of these processes will help to identify possible materials and supplies to develop a packaging that meets the quality standards necessary for the conservation of the product and that at the same time allow the differentiation of the product in the market, finally seeks to increase the commercial value of the producers of the canton Tisaleo. That is why it is essential to determine a package for the Mora de Castilla produced in the canton Tisaleo using for its construction graphic design tools, technical and ergonomic standards to ensure proper distribution of the product from its harvest to its final delivery.
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    La comunicación visual y su aporte en la concientización sobre acoso escolar en las instituciones de educación básica de la parroquia Celiano Monge de la ciudad de Ambato
    (Universidad Técnica de Ambato, 2016) Jácome Arrollo, Juan José; Jordán Yanchatuña, Diego Ismael
    This document discusses the visual communication and its contribution to the awareness of bullying in the institutions of basic education of the Parish Celiano monk from the city of Ambato, which investigates the forms of visual communication that are being used in basic education institutions in order to combat bullying or bullying, where it was identified that there is no social advertising on bullying or bullying in the institutions of basic education of the Parish Celiano monk, for this reason the problem remains and the students may experience problems in their development journal, it also develops conceptualizations on visual communication and its effect on the bullying in basic education students also evaluates the campaigns on social advertising and the results obtained by characters subject matter experts, finally, it is concluded that it is necessary to study strategies in advertising social TTL to generate an effective visual communication, to raise awareness about bullying.
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    Diseño de comunicación visual del sistema producto como base en el mejoramiento del chocolate artesanal La Abuela
    (2016) Guerrero Pico, William Israel; Brito González, Santiago Fernando
    This research project be developed in order to help excel at a micro chocolate company Ambato handmade Grandma order to be recognized both nationally and internationally, again improving product presentation as its brand and the same derivatives that help to distinguish itself in a manner suitable to their competence. It has been taken as the basis for the entire project to the product system as it implies from the beginning that the product with the raw material to the delivery and consumption of consumer and customer is made, it is a very fundamental part if product life that will study and analyze whether the part of the graphic design are the most important parts to try and study thoroughly to make a proposal to create a high impact. By the company artisan chocolate Grandma gave us openness and availability of all the necessary time to work in the best way, this will help trade at the national level can excel as instills the public to consume a product of quality and is made by Ecuadorian hands, one of the objectives is that the presentation of the product to generate consumer interest so we need to exploit the strengths that has our product as it is the aroma and exquisite taste that has each of its tablets, one of the opportunities are safeguards created by the Ecuadorian government in the country's constitution and is to instill the Ecuadorian people to consume what is ours and why not do it if we have high quality products that have not only exploited their qualities. Based on the following data presented above it may be a project of high interest and be able to gradually take our micro local enterprises to be recognized and to take possession correctly.