Jurisprudencia y Ciencias Sociales

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    La Educomunicación y difusión de la ordenanza municipal que regula el control,mantenimiento y protección de perros y gatos en el cantón Salcedo.
    (Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-06-16) Ruiz Bonilla, Jennyfer Cristina; Naranjo Gamboa, Byron
    ABSTRACT This research focuses on creating and communication strategies to raise the Municipal ordinance regulating the control, maintenance and protection of dogs and cats Salcedo Canton for broadcast on local media such as radio, television and print media. This Ordinance was passed in second and final debate in May this year by the City Council, so it is necessary to propose a communication plan focused on sensitize the public on responsible pet ownership. It is essential to create messages designed to arouse the interest of the audience turning them into active entities before a social problem that affects all as inhabitants of Canton. Overcrowding and different forms of mistreatment of dogs and cats is a current reality, so that the current authorities chose to create this ordinance to punish those who violate the rights of these animals. The media play a fundamental role in the dissemination of the ordinance, by communicational products with educational content and entertainment while you can convey the message in a dynamic way for audiences to understand and identify with the message. The media should educate through its contents and make the communication process always has an answer, ie feedback to create interactivity between sender and receiver making them EMIREC, as communicators is essential empathize to get involved with social problems.